Social Media Affecting Lives

well-disposed Media touch Lives There is no doubt that kind media is expanding drastically in the world, yet this transfer is not only related to technology and the internet. affable Media is revolutionizing all(prenominal) aspect of our lives. The grade of this document is to summarize some of the pregnant headlines mentioned in the conference that took place in the Ameri lot University of Beirut on Friday, celestial latitude 16, 2011.The conference went over how mixer media is ever-changing fields such as education, culture, business, media and journalism, symphony and art, NGOs, politics, religion, human rights, science, the environment and the personal lives of everyone who is victimisation them. The conference has gathered some queer influencers from the Arab Community it was rich in the speakers and topics discussed. hotshot of the speakers was the British Ambassador to Lebanon, Tom Fletcher, who began his banter by stating that mixer media can renovate a big r ole in highlighting and challenging human rights abuses.His chief(prenominal) points were 1. Marc Zuckerberg and Steve jobs have impacted people much than did Georges Bush and Osama Bin Laden 2. Social media can be used to astound peoples voices heard as they travel must faster online. 3. It can in any case be used to represent the values we believe in versus the forces that contrast those values. This can all be make through social media, and he also discussed that no matter what the boundaries the government redact on the internet and tries to manipulate and trounce people, internet al miens tends to overpass these boundaries. credit if you pull a wall nearly our internet, well build an different internet somewhat your wall. During Tom Fletchers discussion, the build of active participants who were online in the hall was outstandingly noticed. Attendees were able to interact with the speaker as well with other attendees through pervades display live twitter feeds. T o Tom Fletcher, the consider of people playing with their mobile devices was a welcome sign of engagement rather than disengagement. Another speaker of the day was a Marketing instructor from the AUB, Mrs.Leila Khawli Hanna. She discussed that consistency is the principal(prenominal) key when using social media. twitter has become a pre-requisite for one of her courses she states that as we develop in our humanity, we meet a lot of people who ar in some focusing shy in engaging or defending their opinions. Mrs. Hanna faces this issue in her day-by-day homees at the university and thus came up with a way to include a screen (with the class page opened) in her class that shows live feeds from the learners.For her, twitter has been proven to intensely improve learners participation even if received learners were absent on the gravels day, they were still able to follow the lecture through tweeting. This has opened a way to make up the interaction whether amid her and her l earners or between the learners themselves. She communicates a difference between people who follow a counsel with a digital dodging and those with a social strategy. * Digital strategy Tackles confederacy entrust tail * Social strategy Tackles people increases sales, performance, etc by connecting people together.It creates a community of interests that takes the offline and put it online. Doing it that way will some meters increase outputs, means and performance. Social media can be risky (having information constantly online available for unethical behaviors), and then consistency is very important. nearly other points of the day * Farid Chehab from Leo Burnett MENA tackled the impact of social media on activism, stating that while social networks are good at initiating & supporting general causes and mobilizing people, it proves less efficient in the vast term.This view was echoed during the Social Media in strain panel. The panel placed great furiousness on the posit ive impact of social media on businesses, it warned however of one time hit (social media campaigns) versus maintained success and evince the difficulty of continuous engagement with nodes. Nevertheless, Farid Chehab followed the online community and published his book on the meshing (www. pari-rihan. org) for those readers who, having a book in the legislate is not a pleasant thing. Ziad Kamel, give way and CEO of the Alleyway group talked near the impact of social media in provender/Beverage business. Before social media, 1 unhappy customer tells 7 people. subsequentlywards social media, 1 unhappy customer tells infinity of people. * Yorgui Keyrouz, founder and action chair of Donner Sang Compter organization also discussed the way he uses the social media to spread the record for needed blood. He stated that after going online, his organization was able to sustain in saving peoples lives more than they ever imagine they would.Some statistics from the day * 27. 3 milli on users on Facebook * 1. 9 million user on chitter * 100 million viewed youtube videos every day * 77% of Facebook users have like a brand through FB * 50% received customer service via Twitter At the end, social media is here to mollify so better use it and rattlingize from it in a way to increase the volume of the different aspects in our lives, as this volume is diminishing in the real world. Quote If youre not on social media, you dont exist.