Recommendation and Implementation plan Essay Example | Topics and Well Written Essays - 500 words - 1

Recommendation and Implementation plan - Essay Example tablished by Market Research that the Customer buying is influenced by Quality of the Diamond, Retailers Goodwill in the market, knowledge and honesty of the Salesperson and recommendation of family and friends, in that order. Perception of Brands is curiously absent from the customer’s perspective and a strategy needs to be devised as a unique selling point (USP) of Canadian ArcticTM. Diamonds are expensive products and it is recommended that Market Segmentation is done for the US market where the company wishes to market it product. It has been observed that there are four kinds of potential buyers in the market viz., Baby Boomers (37-55 years/78 million), Generation X (25-36 years/45 million), Generation Y (18-24/71 million) Gifters, Self Gifters, and Retailers. Of these the Baby Boomers are wealthy and lovers of luxuries but demand value for money. As opposed to this the Gen X and Y spend less on luxuries but are impulsive spenders. The Gifters are casual buyers and the Retailers buy for mostly promoting their own private brands. Next emphasis should be placed on the areas where marketing efforts should be concentrated. It has been observed that maximum sales take place in California and New York with Texas a distant third. The number of outlets also follows the same pattern. It is therefore desirable to concentrate more on these areas as they will provide the maximum turnover. In these territories, particularly in the high exposure retail showrooms, the company should participate in Trade shows and offer retailer and salesperson promotion kits. They should also get celebrity sponsors to endorse the product for value effect. Similarly advertisements should be carried in glossy and glamour magazines which have high percentage of circulation among the wealthier population. Strategic Marketing Plans will not be of much use unless there is a solid implementation process in place. It is imperative that the amount of $ 300,000 is well spent. It has been seen

Ethics of Public Health Policies Essay Example | Topics and Well Written Essays - 750 words

Ethics of Public Health Policies - Essay Example According Resnik (2015), ethical principles include but are not limited to the following: human subjects protection, integrity, fairness, non discrimination as well as honesty among others. Thus a public health policy should be designed to fulfill the abovementioned ethical principles. A public health policy should be non discriminatory so that it can fulfill the needs of all employees in particular regardless of their race, color or creed. In public health policies, efforts should be made to ensure that least harm is caused to other people. The deontology theory states that people should adhere to their obligations and duties when analyzing dilemma (Rainbow, 2002). In as far as public health policy is concerned, it can be seen that the state should adhere to its duties and obligations to ensure that the employees are not harmed at work. This theory also proposes that measures should be implemented in order to minimize the chances of incidents at workplaces. On the other hand, the utilitarian theory posits to the effect that â€Å"the choice that yields the greatest benefit to the most people is the choice that is ethically correct,† (Rainbow, 2002). In this particular case, it seems that the promulgation of a public health policy will benefit the majority of the people hence it is ethically correct to implement it within the workplace. The other theory that is applicable to the above mentioned case is the rights theory. According to Rainbow (2002), the rights set by a society are protected and given priority and this is considered ethically correct with regard to implementation of a public health policy since it is every person’s health to be protected within the workplace. By using both ethical principles and theories, it can be seen that one is in a better position to analyse the situation so as to be able to reach the most correct ethical decision. The decisions

Integrity in Humanistic Organizations Research Paper

Integrity in Humanistic Organizations - Research Paper Example This paper can help to understand what a humanistic organization means. The humanistic organizations can therefore are those organizations that are formed and operate on the basis of the interest of the welfare and interest of human beings Integrity can be defined as the adherence by a person or by the organization to a given set of moral principles and character. The term can also be expanded to mean the quality of having a sound moral character and honesty of actions. Integrity also has to do with being free from the influences or motives that are corrupting. This freedom from influences is especially important in the operations of the humanistic organization. Development on the other hand refers to the activities in the organization that are geared towards enhancing or improving the productivity of the people and the various components of an organization. Development also has to do with the activities that are geared towards enhancing the performance or the quality of leadership i n an organization. This in turn has the effect of improving the productivity of the said organization. Humanistic organizations are usually carefully planned and the activities that are engaged in are coordinated. The elements or people within an organization usually work under a given set of rules and leadership structure that governs their organization. In defining integrity, there are three aspects that should be considered. These aspects are consistency, relational awareness and inclusion. The consistency aspect has to do with the association between the words and the actions. There should be a consistency between what one says and what one does. The two should be the same. Consistency means that what one says should not be affected by influences from others and should also not be affected by the possibility of personal gain. To be consistent also means that one should adhere to their standards and principles despite the circumstances and despite who is watching (Marchica 40). T he aspect of relational awareness means that one is conscious of the different relationships in which they are involved in. this means that the person should have the awareness of one’s identity and how that identity relates to others. The awareness of the relationships that one has with others enables a person to know how to act and react in different circumstances. This connects with the consistency aspect in that integrity means that an individual or an organization must be aware of their identity (this has to do with what an organization is all about) and or their actions (what they should do in different situations). For the humanistic organization, the actions and their mission has to be centered on ensuring the wellbeing of others. The humanistic organization is also centered on ensuring that more potent contributions are made in the workplace (Schneider, Bugental & Pierson 522) The inclusion aspect of integrity means that the organization or the individuals in the org anization must be open to the differences that exist between them. Inclusion means that the

Media Portrayal of Drugs and how has it desensitized America Research Paper

Media Portrayal of Drugs and how has it desensitized America - Research Paper Example The media in America can be seen as the supporters of drugs, like alcohol, cigarettes, marijuana, inhalants, and cocaine. Both print and visual media show the use of drugs abundantly. The excessive portrayal of drugs and violence in the media has a mighty impact on the teenagers, but the media in America do not take the matter seriously. Therefore, one can find various opinions regarding the presentation of the news of drugs in media. The media picture the use of drugs in different ways. It depicts the public on one side and the drug producers on the other side. The portrayal of drugs in movies and videos has created a desensitized attitude to drugs among the teenagers and the youth. The present article makes out a study on the relationship between media and drugs in the American society, emphasizing how the excessive display of drugs in media has desensitized this matter. Media portray the American youth as affected with sex, drugs, crime, and the illicit substances. The involvement of youth and teenagers with drugs and other substances has made the media think that the use of drug among the children is inseparable from the American way of life. So the media are not at all reluctant in presenting such things, instead, they popularize the use of it. The teenagers are the most likely affected ones by the media. The project Media Portrayal of Teenagers and the Effects by Kiera Gilbert, a student of City Charter High School, focuses on the presentation of teenagers by the media with regard to drugs and other substances. The writer says that in America about 4000 teens at grade 6 smoke tobacco for the first time and half of these teens become addicted to smoking. The media play a crucial role in the enhancement of it among the teens, as the presentation of drugs in media is connected with the glamorizing the habit. The writer makes the points clearer by stating that â€Å"cigarette advertising increases teenagers’ risk of smoking by glamorizing smoking and smokers† (Gilbert, 2010, p.6). The media have played a key role in the increasing alcoholism among the teens in the nation. â€Å"Alcohol drinks are the most common beverages portrayed on TV and 56% of students on grades 5-12 say alcohol advertising encourages them to drink† (Gilbert, 2010, p.6). The use of drugs remains to be a common phenomenon in America. Lloyd D. Johnson et al in their seminal book Drug Use among American High School Seniors, College Students and young Adults, 1975- 1990 point out the fact that the use of alcohol and cigarette start at the school level. He establishes that the use of illicit drugs is initiated by sixth grade among the students. He asserts that 19% of students in sixth grade use cigarette and 11% use alcohol. With regard to the use of the drugs like marijuana and inhalants, the rate is 2.8% among the students at the grade sixth. When the students reach the 9th grade, the rate is increased to a greater level (Johnston et al., 1991, p. 9). Drugs, sex and violence are closely related to the media that focus these elements. A study was carried out by Craig Anderson and Brad Bushman of Iowa University, in which they could analyze the involvement of media and the violence of children. They found out that children and youth who play violent video games are prone to show aggressive behavior towards others. The exposure of

Life science Essay Example | Topics and Well Written Essays - 500 words - 1

Life science - Essay Example Keeping this technology in view we can assume that moving ahead with such green and environment friendly technologies we will be able to see better, sound and environmentally effective environment in the future. More and more emphasis is given to the environmental effects of every technology and process, this further leads to an expectation that the upcoming 25 years might bring a lesser harmful environment for the living beings. Use of Fossil fuels within the next 25 years will be reduced to minimal (Environment911). Tynan and Print (2008) suggest that in the next 25 years it is expected that technology will be extremely integrated in the devices that â€Å"deliver information and entertainment to our homes and our hip pockets, in sensors that monitor our environment from within the walls and floors of our homes, and in chips that deliver medicine and augment reality inside our bodies.† With such advancements in the technological field, living without technologies would become more and more impossible. People will become highly reliant on the inventions made and lesser physical exertion will be noticed. The physical activities will either diminish or become less popular than they are today. Health problems like diabetes, cardiac diseases and obesity related issues will be more common affecting the overall health of people around the world. However, the vaccines are supposed to eliminate the risk of the most serious disease like AIDS and others (The observer 2011). Modern military environment is already making use of unmanned vehicles and equipment. A considerable improvement can be made by using the BCI technology in the military field. Army and security forces may employ BCI by using it with the unmanned vehicles. The most crucial matter regarding the unmanned vehicles and equipment is the lack of situational awareness and critical thinking about the incident or conditions prevailing at the

You are asked to undertake a multimodal semiotic analysis of a printed Assignment

You are asked to undertake a multimodal semiotic analysis of a printed text - Assignment Example the paper will greatly deal with the top covers of two newspapers from USA that helped to inform the public on the events as they unfolded. As indicated in the appendices the newspapers are; The Daily News paper and the second one is the Newsday paper. The paper will be more interested in analysis images and the layout of the text to compare and identify if one newspaper has more than the other does. It is important to make this analysis since it will enable to identify the manner in which the newspaper communicates with a specific audience. Some people like observing pictures of the newspaper before they buy. In this relation, most newspaper manufacturers base on this factor to promote the market of their newspapers. In this context, we look at the current living situation whereby the meaning of a text can never be provided by language only. It is from this paper that language use together with other tools can provide strong meaning during communication (Van 2005). In this new field, it is important to pay attention to the following terminologies as they help in understanding a text for example, semiotic resources, the mode and the relationship of inter-semiotic. Some of the approaches to multimodal analysis include social semiotic, typography, word and image relations colour together with visual modality. These are the approaches that the paper will explore in providing analysis of two newspapers namely; The Daily News and the Newsday papers, which enjoy large market throughout USA (Kress 2009). Several agencies that provide the public with news occur in various parts of the world. The agencies use Newspapers, televisions and radios to pass information to their audiences. When the September 11 attack on the World Trade center and Pentagon took place, many news reporters took up their roles to inform the world concerning the event. They reported that terrorists hijacked jetliners

Responsible Borrowing Worksheet Essay Example for Free

Responsible Borrowing Worksheet Essay Many students borrow federal student loans to pay for college. The goal of this assignment is to help you learn how to borrow responsibly, which may mean that you do not borrow at all or that you borrow only what you truly need. To borrow responsibly, you must understand your options and establish a financial plan for your entire program. With that plan in place, you can then focus on your classes and making connections with instructors and other students. There are three steps listed below for this assignment. Respond to the questions for each step in this worksheet only and submit your completed document to the Assignment Files tab. Step 1 Watch the â€Å"Responsible Borrowing (Financial Aid)† video on the orientation website located here: http://www.phoenix.edu/student-orientation.html. Respond to the following three questions in the spaces provided below: What is financial aid? How do grants differ from loans? What effect does class attendance have on funding availability? Step 2 Navigate to the Personal Finance category of the GEN/127 PhoenixConnect ® Community. Explore the resources provided and view some of the discussions shared by the community members. Respond to the following two questions in the spaces provided below: What did you find about student loan repayment plans? Why is having an educational financial plan important? Step 3 Access the Financial Plan at www.phoenix.edu/financialplan. Enter your program and respond to the questions. Explore the information about options for payment, reducing cost, and military students (if applicable). If you have already completed the plan as part of the enrollment process, you can use those results for this step. Respond to the following two questions in the spaces provided below: Based on this plan, what is your estimated monthly payment when you enter repayment? As a result of completing the plan, what changes can you make to reduce the amount you may borrow? Why?